GROW YOUR BUSINESS with S.W.O.T.
All businesses are a work in progress because economies fluctuate. Companies that sit back and accept the status quo usually find themselves in a constant struggle to survive. Companies that look for ways to improve by consistently challenging what they do will not only survive but will stay at the top of their game. Learn how to analyze a business’s Strengths, Weaknesses, Opportunities and Threats by participating in this one hour webinar/workshop. You will come away with a wealth of knowledge about ways to enhance your strengths, improve your weaknesses, capitalize on opportunities and form strategies that cope with threats.
RETAINERS OR DESIGN FEES
"To Fee or Not To Fee?" That is the question. A study is made of how to incorporate retainers or design fees, or both into your business. Sample contracts and methods of presentation are discussed and examined along with their advantages and disadvantages. Participate is real life discussions with your peers and hear how they have benefited from retainers or design fees. Explore the best ways for you to introduce the subject with your prospects. This is an excellent webinar for sales beginners as well as veterans. A great qualifying tool too.
ADVERTISING YOUR BUSINESS
Discover the fundamentals of advertising and how they relate to your business. Learn the differences between marketing and advertising. See how to develop budgets, targeting your market via, print media, direct snail-mail, electronic mail, radio/TV and the world wide web are some of the topics covered. Attendees will gain hands on experience by plotting short term and long term advertising programs for a hypothetical kitchen and bath business. Don't discount the power of word of mouth advertising. Remember, you are only as good as what your worst customers say your are!
SUCCESSFUL INTERNAL COMMUNICATIONS
There is a an old saying "Write it, Don't Say It" because what you think you hear might not always be the same as to what you think you heard. Written internal communications leave no doubt as to what is said. The writer accepts the responsibility for what is written. The receiver confirms accountability. This is especially true when you are in a business that requires great attention to details like the kitchen and bath business. The power of the written word gives direction, dispels rumors, provides a source for clarification and builds an audit trail. Don't miss this webinar where you will learn how to set up strong lines of communications in your company and eliminate errors because of misinterpretation of something said.
WRITING THE BUSINESS PLAN
Starting with rudiments of writing a mission statement, the attendee with step into the realm of pure objective planning. They will answer three main questions. Where have we been? (History) Where are we today? (Present) and Where do we want to go? (Future). The answers to these questions will provide the foundation for a solid business plan. The process will include setting minimums and maximums in money management, sales forecasting, staffing any many more areas required for a successful plan, including an exit plan, just in case!
GOAL SETTING AND ACHIVEMENT
Professional growth of any kind is virtually impossible without goals. One must first understand what the expectations are before they can begin goal setting. Armed with that information the process begins by honestly evaluating personal strengths and weaknesses. Others who have taken this webinar have found it to be motivational and has help them to get off of dead center or out of the doldrums. It requires a keen effort and a personal commitment to achieve one's goals. Cautions are made in that goals must be attainable otherwise a person can become frustrated and feel as if they have failed. On the other hand, goals that are set that offer little challenge will give a sense of false accomplishment.
If you are planning a new showroom the three most important things you have to consider is location, location, and location. The space planning of a new showroom or the upgrade of an existing showroom follow the same paths. This webinar is packed with tips and hints on how to avoid pitfalls. You will be able to quickly do a "balloon layout" of a space allocating specific areas for a showroom like displays, offices, working bathrooms and if needed warehouse and parking areas too. Comparisons are made regarding purchasing or leasing a building. Showroom costs and budgets are discussed and how they may effect a project's outcome. Learn the value of good, better best marketing when deciding product mix. Plan for the future by minimizing construction costs for updating at a later date. Understand the methodology used by large retailers in evaluating ROI, return on investment per square. Sales versus total costs, including products, labor and selling staff.